Media Trust has launched a series of Digital Marketing Strategy Webinars, funded by Marketing Trust and developed in partnership with Reason Digital.

They have been designed specifically for charities who are looking to be more strategic with how they use digital to communicate and engage audiences with their work.

The webinars are part of Media Watch’s Summer Digital Resources Programme which kicked off in June 2019 with the release of Digital Leadership Stories, a five-part film series that offers an inside look into small charities that are leading the way in digital. This was followed by its Digital Marketing Toolkit, a set of templates designed to help charity leaders and those involved in their charity’s marketing develop and implement an effective digital marketing strategy.

The summer programme forms part of Media Trust’s wider focus on digital skills within in the charity sector.

The charity explains that the recent Digital Skills Report and NCVO almanac have revealed a serious skills gap with many small charities in the UK.

A representative of the organisation said: “From our experience of delivering marketing and communications training to voluntary sector organisations, we know there are thousands of small charities doing incredible frontline work that lack the resource, time and expertise to create meaningful marketing strategies that drive fundraising, awareness and audience engagement with supporters and service users.

“Furthermore, the ever-stronger presence of digital has led to increased competition amongst charities to grab the attention of audiences.”